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While most plant-based products have focused on meat and milk/dairy, there are still gaps in other categories, like desserts and bakery. Plant-based needs to go beyond trying to replace the animal component and instead find new ingredients and processes that are better from both nutritional and sustainability standpoints.
Going forward, plant-based products will need to clearly demonstrate how they are either ‘Better for You’ or ‘Better for the Planet’ to continue consumer adoption.
