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The link between gut health and wellness continues to grow. First, we had probiotics (the good bacteria), then prebiotics (feeds the probiotics) and now postbiotics are surfacing. Postbiotics are essentially the waste product of those probiotics after fermenting – upcycling on a micro scale!
Importantly for producers, 58% of global consumers are aware of the potential benefits of bacteria in the digestive system on their overall health. Interest in postbiotics is up 391% over last year.
As protein becomes a buzzword in mainstream, protein will no longer be the sole premise of those looking to build muscle tone or body mass but be in focus for everyone who is conscious of overall wellness, health and immunity.
Protein-rich foods, like snack bars, yogurt, nuts and plant-derived protein foods, that are RTE and adaptable to flavor will see huge demand in the future.
